Speaker Topics: FAME
Penny really understands how to BUILD FAME. She can show you, your team or organisation what everyone wants in business – FAME. Read about her speaking topics here.
Building brand FAME for organisations and teams: What are you famous for?
Most organisations want to be famous with their customers. They want their customers to think of them first, to pay extra for them, to follow them on Facebook and Twitter – to LOVE them above all others.
But so many organisations don’t deserve to be famous in the eyes of their customers! In this keynote, Penny draws on her experience with Australia’s best marketing organisations to explain the importance of building fame, including her three laws of marketing. This keynote specifically challenges organisations and teams to:
- Understand their competitive point of difference
- Influence their customers to buy what they want to sell
- Understand how to leverage their position in the market for greater profit
- How to build a ‘lighthouse brand’ to attract more customers – and then build a long term relationship with them
- Explain why condoms don’t come in size SMALL!
FAME for leaders: What are you famous for?
You might think that being famous is just for celebrities. But I’ve got news – the number one reason young people leave their jobs is not because they don’t like their job.... but because they don’t like their manager.
It’s important to be famous if you are a leader – and famous for the right reasons, not the ones that have you whispered about in the tearoom.
In this keynote, Penny Burke unpacks the secrets of how to be a famous leader, including her three laws of personal leadership. It specifically challenges leaders to:
- Gain insight into their personal ‘brand’
- Techniques to understand how they are really seen by their people
- Understand what people really look for in a leader – and how to give it to them
- Understand why ‘whispering’ what they’re famous for is more compelling than ‘shouting’
- Stop complaining about the poor performers and start inspiring them to greater achievements
- Resist the ‘me-more see-saw’ – and understand it’s not about you!
- Techniques for active listening
- Explain why condoms don’t come in size SMALL!
FAME for individuals: What are you famous for?
Everyone has a personal style – and in marketing, we call that your personal ‘brand’. Most of us don’t know what Richard Branson is really like – but we have a fair idea of what he’d be like at a party. Same as we don’t really know what Julia Gillard is really like – but we have a pretty good perception of what she’d be like to talk to, what she’s ‘famous for’!
It’s the same for you. Whether we like it or not, our behaviours and our very personality send a message to the people around us about our personal brand – it tells them what we’re famous for. But we want to be famous for the right reasons. Whether you’re a leader, a team member, a Mum or a Minister, it’s important to know what we’re famous for.
In this keynote, Penny Burke shows you how to work out what YOU are famous for. It will challenge individuals to:
- Gain insight into their personal ‘brand’
- Techniques to understand how they are really seen
- Why ‘whispering’ is more compelling than ‘shouting’
- Techniques for active listening
- Resist the ‘me-more see-saw’ – and understand it’s not about you!
- Explain why condoms don’t come in size SMALL!
FAME for employers: What are you famous for?
In this age of a skills shortage and an ever more discerning generation of employees, no wonder organisations are finding it harder and harder to attract and retain the best possible people. As has often been said – ‘The war for talent is over. Talent won!’
How does an employer attract and retain an unfair share of the best people? First, they have to get famous – famous for being an employer of choice. Penny Burke is marketing and generational expert, having published her first book Forced Focus – the essence of attracting and retaining the best people specifically on how to better market workplace brands. Employer Branding and ‘employee value propositions’ are the buzzwords of the moment, and this keynote draws on Penny’s experiences with Australia’s best workplace marketers to explain the importance of building fame.
Specifically, this keynote session will:
- Share the three laws of workplace marketing
- Present the case for building a more engaging workplace brand
- Increase understanding of the challenges of the Australian workforce and what an organisation needs to do to remain competitive
- How to understand your competitive point of difference
- Understand how to leverage and market that point of difference to attract the employees you really want
- Explain why condoms don’t come in size SMALL!
