Forced Focus

General George Patton once said ‘A good plan, violently executed now, is better than a perfect plan next week.’

It is this type of action oriented approach that led to the development of Forced Focus thinking. Time and again, Penny Burke witnessed firsthand the growing disease of information overload leading to the fatal outcome of analysis paralysis. Whilst people are immersed in process, analysis, the search for more data and evaluation, the market around us steadily changes and evolves. Suddenly one day you wake up and the world around you has irrevocably changed and you suddenly have a battle on your hands to maintain your position, let alone advance.

In marketing, this is fatal. Yet it happens all the time.

Penny developed Forced Focus thinking to help guide actionable outcomes for a variety of issues and problems. Indeed, the process applies beyond marketing solutions, to any type of problem that requires a rethink because circumstances have changed.

Get your FREE E-Book on the four steps of Forced Focus thinking.

Penny has developed a range of Forced Focus books that profile areas of change and help you focus on actionable solutions. The first in the series is - Forced Focus – The Essence of Attracting and Retaining the Best People. Through her consultancy and research projects with a wide range of clients it has become clear there is a growing need for better Employer Branding; a need for employers to place as much emphasis on internal branding as they do on external branding. This book uses Penny’s wisdom and experience together with purpose built research conducted amongst the various generations to understand what today’s employees want out of their work life, and to help employers focus on the urgent need to build a more engaging workplace brand.

Download your FREE E-Book about attracting and retaining the best people.

Purchase Forced Focus

Penny Burke's latest book Forced Focus – The Essence of Attracting and Retaining the Best People is now retailing through popular bookstores for $34.95!

Or for your convenience order your copy now and start forcing your focus!

Order it now using the secure order form on the Essence Web site

Reviews of Forced Focus

‘When it comes to branding and marketing, there is no one more passionate and knowledgeable than Penny Burke. In this book, Penny brings together her passion and depth of knowledge with great insights, practical tips and humour. If you care about your brand as an employer, then this book is a “must read” – it is simply outstanding!’

— Renowned public speaker and winner of the HR Lifetime Achievement Award in Australia, Avril Henry

‘Penny outlines succinctly what she believes talented people want from the workplace... There could be no better time for business to hear and heed this message’

— Generation Y Expert Peter Sheahan

‘I am not a fan of many business books. I tend to find them glib and gimmicky and, in the end, of limited practical value. Not so ‘Forced Focus’. This book, with great clarity, tackles the critically important subject of how a company should position and market itself to its own employees. Penny takes the reader step-by-step through the processes involved... At the end of the book there are fascinating case studies from a diverse group of companies... I could give it no stronger recommendation’

— David Blackley, Former National Creative Director and Chairman of Clemenger BBDO, Melbourne