About Penny
Penny is an expert in marketing, pitching and selling – as they say in the classics, she could sell ice to the Eskimos! Organisations buy Penny for two main reasons – first, they need help understanding the ‘story’ of their organisation, their brand essence. Penny facilitates a huge number of ‘brand essence’ workshops each year, helping companies understand how to build their company ‘story’, how to align their staff with that story, and how to communicate the story to their customers.
Second, companies hire Penny to deliver a keynote either internally to their staff or as a speaker at an industry event. Penny is a marketer first and foremost, who still makes her living helping client’s market better day in and day out – so her keynotes are full of practical tips and suggestions from an expert who has ‘sold’ everything from yogurt to road safety, from internal workplaces to pharmaceuticals. She is an accomplished speaker who can entertain and inspire audiences at all levels, and prepares thoroughly with the client to ensure she is delivering meaningful, usable outcomes and suggestions for each audience need.
Penny can now add the title ‘author’ to her credentials, She has just published her first book Forced Focus – the essence of attracting and retaining the best people, which explores how to create an internal workplace brand that encourages employees to commit to the workplace.
KEYNOTES
Penny is an engaging and motivating public speaker, full of tips and suggestions for her audiences. Time and again she is booked for the most difficult of slots – straight after lunch, the graveyard stint, or last in the day – and each time she delivers an inspiring, entertaining and insightful session that delivers really strong value for her audiences.
A regular on the TEC circuit and winner of 2008 ‘Best new speaker of the year’ in TEC Awards
In keynotes, Penny speaks on an array of topics including:
- Building brand FAME for organisations and teams
- Building FAME for leaders
- Building FAME for individuals
- Building FAME for Employers – a better EVP
- The impact of the skills shortage on employment
- How to pitch and win every time
- The seven secrets of Australia’s best marketers
- How to lead and inspire employees to commit
- The seven critical success factors in social marketing
- How marketing can help you attract and retain the best people
- What do different generations want from their workplace and how to give it to them!
- The seven secrets of researching your customers
Find out more about Penny's keynote topics here.
FACILITATION
In facilitation of workshops, Penny primarily does brand essence planning and brand alignment sessions with a ranger of proprietary tools to help organisations create and ‘sell’ their brand story. Penny also conducts a range of workshop and training sessions on:
- Getting to the essence of your brand
- Getting to the essence of your internal brand
- Business vision and brand strategy
- How to be better marketers
- Pitching: How to improve your chances
- How to work with different generations
